The term “selfie” seems a bit narcissistic if you ask me, but everyone seems to be doing it these days, even celebrities. So when I started noticing the trend take over my social media feeds, I had to ask myself one question, “Do I partake or stray away?”
After doing some further research, I quickly realized that those snapping these candid, yet sometimes a bit awkward shots, had enormous followings into the hundreds of thousands, mainly on Instagram. To add to this, these types of self-exploited portraits were attracting the likes of thousands of admirers around the globe. As my sister quickly explained, “These are the type shots people love to see!”
So to test the waters, I decided to post my first #selfie. Within seconds, I found my phone vibrating with excitement letting me know they like you, they really really like you. With my sister being right, I’m curious to know why this type of photo has become so popular.
Younger women have become the biggest supporter of snapping selfies, leaving brands scrambling to profit from them. Selfie style contests, are just one type of marketing tool they are using to gain great amounts of exposure, with little to no cost to them. In some cases, making unknowns known overnight.
Genius?…Possibly!…Narcissistic?…A little! Ultimately, time will tell if this is just another fad or an amazing tool for designers to use. Until then, I’m getting my #selfie on. Cheese!;)