If you haven’t already heard, rumor has it, one of my all-time favorite designers, Tom Ford, is set to launch a new beauty line this coming fall. Unfortunately, it isn’t for the ladies. Known for his well-manicured look and flawless style (which I adore), Ford has made the decision to enter the men’s multi billion dollar beauty industry upon recent success of his women’s line he created in 2011. He is not the first to create such a line, and will be sharing real estate with other big names like Marc Jacobs, who already has a line of “unisex”products that are helping both women and men give their best face.
With retail prices expected to start at $80 and up, the question is, aside from a more self conscious man being more select with his fashion choices these days, are they ready and willing to add a couple more products to their daily beauty regimen. I don’t mind! But then again, I’m a gay man who works in fashion. According to Business Week, men aren’t going to mind either (straight men that is,) seeing numbers don’t lie with an increase of just 2.6 billion dollars of spending power since 1997. I find it a little hard to believe thou, that guys are ready to run off to the men’s room to powder their noses. Although with a name like Tom Ford behind it, I’m sure with some provocative marketing, convincing them they’ll get laid more will be no hard task for him. Just Google his previous ad campaigns!
(Photo Courtesy of Thefrequenttraveller.net)